Visual Merchandising Guidlines
I thought I would share a little about me before you read the VM guide so you know
what my experience is!
I have been a Visual Merchandiser for almost 20 years, some of the brands that I have
worked for include;
CHANEL • DIOR • MATCHES • HEALS • KATE SPADE • JOHN LEWIS
Let’s get into it! Below are some tips on Visual merchandising in a retail environment!
Windows
Windows are the first thing your customer see's and decides to enter your store
based from what your windows show. This is why I feel they are one of the most important elements to your whole space.
Here are my top points for enticing beautiful windows;
∞Keep your windows relevant, and featuring product that is in season
∞Don't over fill your windows, when there is too much to look at it can feel cluttered and over whelming.
∞Keep your windows clean and dust free
∞It's the perfect opportunity to be creative and highlight new product in fun ways!
Store Entrance
As your customer enters the store you want them to be instantly inspired to shop. If you have the space
to do so an entrance table is a great way to highlight seasonal product, a mother's day gifting table,
Christmas stocking filler gifts, Spring fashion accessories, Easter wreaths....
∞To help highlight the seasonal table you can include a sign showcasing the newness!
∞You can mix product here that is new and inspiring along with items that need a helping hand and a slightly more slow to sell.
∞Updating this table every couple of weeks will keep the space feeling fresh and inspire regular customers too.
Store Layout
What is the layout of your store and what is the natural journey your customer will take as they enter the
space? How accessible is each area, can you easily fit a wheelchair or pushchair through between fixtures?
∞Map your space, work out which area of the store most of your sales are coming from?
∞By zoning your space you know where you have high footfall and where the quieterareas of your space are - this means you know where not to place your best sellers!
∞Are your fixtures working for you? Can you move them to give the space a refresh and to help with the layout?
Product quantity
Is your store over stocked? I fully understand that you have so much beautiful product you want your
customers to buy but when you have too much product out on display it can sometime have the
opposite effect and overwhelm your customers having them leave empty handed.
∞Rotate your product, If you have limited space it can help to regularly change what takes up shelf space.
∞You always have the option to let your customers know you have a few more items not on display yet and can pop to the stock room to show them whist they continue to shop.
∞Really consider how many of the same item do you need to show, less is more in some cases.
My services
If you have enjoyed reading through these tips I also provide the following services;
3 Month Visual Merchandising offer
6 days where I visit your store over 3 months, we will implement
window displays, merchandise new product, train staff, discuss ideas for merchandising in your space
and you can ask me any VM questions.
1 day with me
I come to your retails space and either install a new window for you, merchandise your space,
train staff, or walk through and come up with ideas on how you can merchandise your product in a new way.
This can work over zoom if you are outside of the UK.